His optimistic and practical advice can help you too. I know there are a lot of professional and soon-to-be-professional sculptors out there struggling with this issue of self-promotion. If you are like me, you hate to ask for help and you hate to promote yourself. Lee will not solve your problems for you, but he will give you many examples and ideas so you can begin to work it out for yourself. I think he will convince you it is worthwhile spending the time to promote yourself and your work.
Self-Promotion for the Creative Person by Lee Silber
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Lee's website is www.CreativeLee.com - His mission "is to help the creative person successfully deal with the business side of creativity". Click on these links below to learn more about his books. Buy a copy for yourself, your friends, and for the struggling creative person in your life!
- Self-Promotion for the Creative Person : Get the Word Out About Who You Are and What You Do
- Career Management for the Creative Person
- Time Management for the Creative Person
- Aim First! - Get Focused, Fired Up and Follow Through on Your Goals
- Successful San Diegans - Past, Present & Future San Diego Success Stories
Flip over and read the index to his book and your will see that Lee is very much a Who/Networking kind of person, but What is Lee talking about? To save you time here is a What index of his book:
Advertising 260-267 Agents 275-277 Artists Statements 122-126 Awards 60-62 Branding 169-172 Brochures 268-270 Business Cards 191-194 Charity Events 65-66 Clothes 152-154, 172 Cold Calling 255-256 Competitions 60-61 Core Customers 31-33, 43 Customer Service 214-215, 219-232 Deadlines 40, 45, 48 Demo Tapes 274 Depression 102, 106 Direct Mail 267-268 Distribution 29 Ethnic Target Markets 24-25 Events 63-66 Fear of Failure 5, 82, 98 Fans 53, 200-237 First Impressions 145-147 Follow-up 84, 251, 286-287 Gimmicks 127-134, 285 Guerrilla Marketing 134-140,304 Image 142-173 Infomercials 275 Internet Marketing 11, 302-317 Interviews 294-296 Journals 46 Language 163-164 Libraries 36 Marketing (many subheadings) Names 118-122 Negative Thinking 96-100, 102 Networking 174-199 Newsletters 270 Niche Market 18-19, 21-22, 24 Nicknames 121 Packaging 154-156 Passion 88-90, 247-248 Personal Appearances 56-59 Planning 14015, 39-49 Positioning 21, 170 Presentations 74-75, 248 Press Kits 56, 69, 287-291 Press Release 288-289 Pricing 161-162 Proposals 272-273 Rejection 5, 28, 80-82, 88, 94-95, 99, 110, 251, 256 Religion 26-27 Self-esteem 28, 105-105 Self-image 95-97 Selling 5, 12-13, 238-277 Spin control 296 Tag Lines 122-126 Target market 18-21, 24-26, 30-35 Telephone Calls 157-158, 255-260 Testimonials 151-152, 218, 250 Test marketing 35, 49 Thank you's 164-165, 189, 210-211, 225 Trade papers 34, 35 Trade Shows 66-70 Trends 36-38 Uniqueness 111-118 Videos 273-274, 290 Written Plan 39. 41, 45
